Stay Eat Explore

Athlone sits at the very heart of Ireland — and just like the river that flows through it, this region is rich in history, hospitality, and hidden beauty. Whether you’re joining us for a boat tour, travelling through the midlands, or planning a short escape from the city, there’s so much more to see, savour, and experience.

The Midlands of Ireland, supported by the EU Just Transition Fund and Fáilte Ireland, is a territory dedicated to promoting regenerative tourism, helping local communities affected by the shift to a climate-neutral economy. This area is thriving with sustainable tourism development, thanks to numerous innovative initiatives and tourism projects. Visitors will enjoy the benefits of a diversified regional economy, the preservation of stunning natural habitats and biodiversity, and local communities offering a unique and enriching experience for all who visit.

Tucked away in the centre of the country, Ireland’s Hidden Heartlands is a region made for slowing down, stepping off the beaten track, and discovering the quiet beauty of inland Ireland.

With a latticework of rivers, lakes, and walking trails, this area invites you to get active in nature and experience Ireland at your own pace. Whether you’re meandering through a riverside town, cycling a greenway, or sampling local produce in a country pub, the Heartlands reward curiosity and a willingness to explore.

This is not a place of crowds and queues — it’s a place of hidden gems, warm welcomes, and authentic, local experiences.